7
In general, a purchased product bearing an approved animal raising claim may be used
to support the claim in lieu of numbers 1 – 3 above. If a company purchases product
bearing animal raising claims and would like to carry forward those claims onto its
labeled product, the company needs to provide a copy of the purchased product label
and segregation procedures when entering their federal establishment. However,
companies cannot carry forward certified claims, logos and/or websites from purchased
products that are certified by a third-party entity unless the companies that are carrying
the claim forward are also under that same certification. Companies cannot carry
forward USDA organic claims, logos and/or websites without being certified organic
themselves.
Types of Animal Raising Claims and Guideline on the Documentation Needed to
Substantiate the Claims
Animal Welfare and Environmental Stewardship
These claims describe how animals are raised based on the care they receive by the
producer or how the producer maintains the land and replenishes the environment.
FSIS has not defined these claims in regulations or policy guidelines. For animal welfare
claims, such as “Raised with Care,” or environmental stewardship claims, such as
“Sustainably Raised,” FSIS will only approve a claim if a statement is provided on the
label showing the name of the entity that established the standard and includes
additional terminology explaining the meaning of the claim for consumers, e.g., "TMB
Ranch Defines Raised with Care/Sustainably Raised as [explain the meaning of the
claim on the label]." If the entity has a website that describes the standards used to
define the claim, the label may provide the website address instead of explaining what
the claim means on the product label, e.g., “Raised with Care as defined by TMB Ranch
at: [website address].” As an alternative, animal welfare and environmental
stewardship claims can be certified by a third-party certifying organization that posts the
standards used to define the claim on its website. If the claim is certified by a third-party
certifying organization, FSIS will not approve the label bearing the claim if it does not
include the certifying entities name, website address, and logo, when the organization
has a logo.
The claims may appear on any panel of the package. The additional terminology that
explains the meaning of the claim may appear with the claim or may be connected to
the claim by an asterisk or another symbol and placed elsewhere on the same panel
that bears the claim. For example, if a claim is made on the principal display panel
(PDP), the part of the label most likely to be seen by consumers when offered for retail
sale, the explanation of the claim’s meaning may be placed with the claim or placed
elsewhere on the PDP provided the claim and explanation are connected by a symbol.
If the claim is certified by a third-party certifying organization, an asterisk or other
symbol must connect the claim to the certifying entities name, website address, and/or
logo, when the organization has a logo, for FSIS to be able to approve the label.
Examples of these types of claims include, but are not limited to: Humanely Raised*,
Sustainably Farmed*, and Raised with Environmental Stewardship*.